Successful campaigns
SEMO
SEO+SEM+Data+Consulting
We increase online sales with strategies that integrate
SEO efforts with Google Ads campaigns, web analytics and consulting.
We combine the forces of SEO, Google Ads, Analytics and consulting into one marketing strategy
We entrust the coordination of the project to a Senior with more than 15 years of experience
We provide dedicated experts to handle each area in the project
We develop action strategies based on sales data
We focus on honesty in communication - we will openly say "is it worth it"
We share lessons to support other sales channels
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Proprietary package
of SEMO activities
SEMO is Semguru's proprietary service that combines the power of SEO, Google Ads, Analytics and Consulting to create a cohesive strategy based on the collaboration of traffic generation channels and the upscaling of the client-side team.
We offer three packages tailored to e-commerce and B2B companies - from smaller businesses to large brands. After a joint analysis of your goals, we select activities and create an integrated strategy that makes a real difference in results.
SEMO Team
semguru
Google Ads campaign elements in SEMO packages.
- Overview of Google Ads account (available data and actions taken)
- Setting campaign objectives aligned with customer priorities
- Configuration and optimization of Google Ads campaign structure
- Creation of engaging advertising texts (headlines and descriptions)
- Design and prepare attractive graphic creations
- Weekly reporting of campaign results and activities performed
- Cyclical campaign optimization based on data and trends
- Comprehensive GA4 analytics for evaluating e-commerce health
- Conduct A/B tests to increase campaign effectiveness
- Develop an account development roadmap to coordinate progress
- Training for client team on Google Ads best practices
Elements of SEO strategy in SEMO packages.
- Comprehensive technical audit of the website
- Detailed analysis of competition and site visibility
- Detailed analysis of competition and site visibility
- Audit of individual pages and optimization of existing content
- Technical optimization of the site according to the audit guidelines
- Develop an external link building strategy and build a link base
- Develop internal link building strategy and optimize linking
- Cyclical analysis and improvement of the site's quality score (CTR)
- Creation and publication of high quality content (up to 2 articles / month).
- Cyclic optimization of selected subpages (up to 25 subpages / month).
- Acquisition of valuable external links (up to 20 links / month).
Ideal for growing online stores that want to build visibility and increase sales with a controlled budget.
Offer directed to eCommerce with revenues up to 100 000 pln / month.
For stores with extensive offerings and high traffic - a package focused on scaling activities and maximizing profits from SEO and Ads channels.
Offer directed to eCommerce with revenues of more than 100,000 pln / month.
For companies offering business services or products - a strategy for acquiring leads and building visibility in industry search results.
The offer is directed to companies with an advertising budget from 10 000 pln / month.
The process of running a SEMO campaign
We base our efforts on a proven process that combines analysis, implementation
and continuous optimization to maximize the potential of SEO and SEM.
Understand the business
and the target customer
We start by understanding the business and the laws that govern it. In the first stage, we focus on target customers, the value proposition and understanding the business strategy.
- Analysis of business development strategies
- Analysis of purchasing personas and verification of assumptions with data
- Analysis of the business value proposition
- Overview of the business environment (margins, seasonality, leading products or services)
- Establish metrics for collaboration success (ROAS, ROI, CPA ,CAC)
- Determine the flow of information, resources and competencies of the client-side team
Data analysis
and technical action
We conduct a thorough data and condition analysis to build a strong foundation for further SEO and SEM efforts.
- Google Ads account review and site technical audit
- Detailed analysis of competition and site visibility
- Define quarterly business goals
- Technical optimization of the website and configuration of the Google account
Ads - Develop external and internal link building strategies.
- Determination of key phrases in the AIDA model
Implementing
SEO and SEM strategies
Based on the collected data, we implement a coherent strategy that combines precise
advertising activities with organic optimization.
- Preparation of content and graphics for Google Ads campaigns
- Setup and launch of advertising campaigns
- Conducting A/B testing and ongoing campaign management
- Creation and publication of blog articles and/or descriptions
- Optimize existing content on the site for SEO
- External link acquisition and internal link optimization.
Monitoring
and reporting results
At each stage, we measure results, report progress
and together with the client we set further development goals.
- Weekly reporting of results and activities performed
- Conduct periodic meetings of SEO and SEM teams
- Setting common goals for further organic and paid activities
- In-depth analysis of key phrases throughout the campaign
- Sharing CTR requests in SEO and Ads
Why should you entrust us with
running SEO and SEM campaigns?
We base our efforts on a proven process that combines analysis, implementation
and continuous optimization to maximize the potential of SEO and SEM.
Analysis of existing activities before starting cooperation
Before you decide to cooperate, our team will analyze your past marketing activities.
On this basis, we will develop comprehensive conclusions and recommendations for next steps.
We are committed to full transparency, so we will openly discuss with you all the possibilities, potential challenges and cost-effectiveness of the entire project.
Regular reports on work performed and results achieved
We fully understand the importance of systematic and clear communication with customers.
Therefore, you will receive weekly reports from us, presenting the actions taken and the results obtained in a clear and understandable way.
This way you will always be up to date with the progress of our work and its real impact on your business.
Successful strategies created by seniors with more than 15 years of experience
We will entrust your SEMO campaigns to a team of experienced seniors with more than 10 years of experience in the industry.
Our specialists combine extensive technical expertise with excellent knowledge of proven business practices.
This unique combination of competencies ensures that the strategies developed will be effective and fully tailored to the specifics of your business
Selected realizations of
SEMO campaigns
increase in the number of leads
Revenue growth
Bohomoss
Exclusive women's clothing
Find out how the company's performance was profitably increased with the help of SEMO.
Case Study
sales increase after a year and a half of cooperation
Ecofabric
Porducent and distributor of waste containers
Find out how we built a long-term partnership using the SEMO service
Case Study
Net sales
Lou.pl
Exclusive women's clothing
Discover how the Lou.co.uk brand increased net sales and shopping cart value through SEO efforts and Google Ads campaigns.
Case Study