How do we work?
semguru
How we work and why we are not for everyone.
Each decision is justified by the data
Honesty of communication - We tell it like it is even if it's uncomfortable
We help the business - we don't run it instead of the owners
Together with the client, we scale the business and help it grow
Work ethic - Pro activity and responsiveness
We react if jointly developed changes are not implemented by the client's team
Leave your details. We'll get back to you in 24 hours.
How We Work.
Our Growth System
There is no room for "I think" here. Our work is a methodical data-driven process, supported by technology and driven by strategy.
Our Philosophy: Partners, Not Contractors
We want to be part of your team and a team you can rely on.
SEMO Team
semguru
What we require in cooperation:
- Radical Transparency: We don't hide data or pull the wool over our eyes with complicated metrics. We tell it like it is - what's working, what's not working, and what we intend to do about it.
- Strategy Before Tactics: We don't start by clicking. We start by understanding your business model, your customers and your margins. Actions (SEO, Ads, content) are just tools to execute the strategy.
- Long-Term Thinking: We are not interested in quick, short-term "shots." We build a sustainable competitive advantage. We are marathon runners, not sprinters.
- Proactive Optimization: the market is changing, and so are the algorithms. Our work never stops. We are constantly testing, analyzing and optimizing operations to stay one step ahead of the competition.
The Engine of Our Operations: CRM as a Command Center
- Full Customer Picture (Full-Funnel View): We combine data from marketing campaigns (cost, clicks, traffic) with data from CRM (lead, sales, transaction value). As a result, we do not optimize campaigns for "cheap clicks", but for "valuable customers".
- Cohort Analysis and LTV: We know which customers generate the most profit over time (Lifetime Value). We identify the sources and campaigns that generate the most profitable customers and focus the budget on them.
- Behavior-Based Segmentation: Our CRM tells us who your best customers are. We use this data to create precise audience groups for paid campaigns and personalize communications.
- Attribution Modeling: We understand that the customer path is complex. By analyzing CRM data, we can better assess which channels have realistically contributed to sales and which have only assisted.
- Efficiency and Automation: We don't waste time on manual reporting and repetitive tasks. We automate processes so our specialists can focus on what matters most - generating profit.
- Common Knowledge Base: All findings, strategies, plans and reports are in one place. Nothing gets lost in emails. Both your team and ours work on the same up-to-date data.
How do we work?
There are many tools available on the market to support the activities of both SEO and Google Ads experts. Unfortunately, the number of applications and their capabilities were not able to meet our data-driven needs. We went out and created our own software, which contains only the most essential functions, thanks to which our work is much more effective!
All data
in one hub.
We take data from all possible tools:
- Google Analytics
- Google Search Console
- Google Ads
- Google Merchant Center
- CMS of the customer's store
Data analysis
on a whole different level!
Before we do the technical work, we check various additional aspects like:
- Analysis of the customer's market with data and statistics available on the web
- Analysis of shopping persona (Based on Google Analytics + CMS data of the store).
- Analysis of cannibalization and lost clicks
- Accelerated data analysis using proprietary, trained AI agents
- Custom dedicated conversion funnels
- Content written for specific shopping personae and their real-world problems
Focused activities
on your real customers
Based on the collected data, we implement a check of your ideal customers. We analyze:
- Where they came from and what expressions they used when they got to the store
- How it behaves on the store and what is its purchase path
- Geographical and demographic data
- Intra-page search
- Multi-channel pathway based on comprehensive data and not just partial data from GA4
- Returns analysis and segmentation of "unwanted customers"
Monitor
and analyze full data from store CMS
We know that data from Google Analytics or Google Search Console is sometimes sampled. That's why we juxtapose it with data obtained from the client's store to get the full picture and monitor sales effectiveness.
- We analyze the impact of marketing on sales
- We monitor the average shopping cart and the profitability of the entire store at the margin level
- We monitor the best and "worst" customers and tailor our activities for ideal buying personae
- We analyze products that are gaining trends over time to maximize sales
Who are we not working with?
Our time and your resources are too valuable to waste. We believe that success is only possible with complete alignment and mutual trust. That's why we openly say with whom our cooperation is bound to fail.
We do not cooperate with companies that:
1. they are looking for a "magic wand"
If you expect "yesterday" results, tripled sales in a month with a minimal budget or a guarantee of first place in Google - we are not for you. SEMO and brand building is a marathon. It requires time, investment and patience.
2. they are guided by "It seems to me" instead of data
If decisions in your company are based on the CEO's intuition rather than hard data ("Let's change the color of the button to green because I like green"), our cooperation will be frustrating for both parties. We trust numbers, not gut feelings.
3. expect a contractor, not a partner
If you're looking for a "pair of hands to click" that will unreflectively follow your instructions - we're sorry, but we won't be able to help you. You hire us to advise, question and suggest better solutions. We take full responsibility for our actions therefore we expect trust.
4. operate in the "grey area" or unethically
We do not work with industries that raise our ethical concerns. We do not promote businesses based on misleading customers, financial pyramids, "miracle" supplements or activities on the edge of the law. Our reputation is as important as yours.
5. are not ready to invest
Effective marketing costs money. If your marketing budget is treated as a "cost to be cut" rather than an "investment to generate a return," we won't achieve our mutual goals. We need the resources (financial and your team's time) to implement a strategy that works.
6. have a problem with communication and decision making
If your company is in organizational chaos, decisions are blocked for weeks, and five different people with conflicting visions show up at meetings - valuable time is being wasted. We need a specific decision-maker and a smooth flow of information.
Selected realizations of
SEMO campaigns
increase in the number of leads
Revenue growth
Bohomoss
Exclusive women's clothing
Find out how the company's performance was profitably increased with the help of SEMO.
Case Study
sales increase after a year and a half of cooperation
Ecofabric
Porducent and distributor of waste containers
Find out how we built a long-term partnership using the SEMO service
Case Study
Net sales
Lou.pl
Exclusive women's clothing
Discover how the Lou.co.uk brand increased net sales and shopping cart value through SEO efforts and Google Ads campaigns.
Case Study