Fulfilio, as part of the OEX Group, specializes in end-to-end logistics for e-Commerce, offering warehousing, picking, packing, shipping and handling returns and complaints. With its state-of-the-art IT systems, it provides seamless integration with key sales platforms (e.g., Allegro, Amazon, Shopify, BaseLinker), automating logistics processes and enabling customers to monitor orders on an ongoing basis.
+50% MQL's and +30% SQL's.
Increase the number of leads and start acquiring inquiries in new markets
Fulfilio
fullfilment
SEMO
2024 - 2025
Fulfilio is a logistics company specializing in comprehensive e-commerce services. It operates as part of the OEX Group, with more than 20 years of experience. It offers warehousing, order picking, distribution and returns and complaints handling, integrated with sales platforms and courier systems. With modern technologies and a flexible approach, it helps optimize costs, increase efficiency and support sales growth in domestic and international markets.
The main goals of the cooperation we set ourselves from the beginning of our collaboration with Fulfilio were based on three main assumptions, stable and predictable growth in the number of leads, technical support of the Head of Marketing and going out with campaigns to new markets.
+ 50 %
MQLi in Q1 2025+ 30 %
SQLi in Q1 2025Analysis of ongoing activities
There were quite a few threads from which we had to start our analysis. The company was undergoing a rebranding, which involved a new website, as well as a change in communication and translation of the entire new strategy into lead generation activities. From the very beginning we focused on the following challenges:
Migration to a new website - fulfilio.com
Configure analytics (GA4) and Google Ads conversion tracking
Defining the business focus and translating it into a campaign structure and budget
Focusing activities on the Asian market (Korea, Singapore) in the context of supporting the expansion of Asian companies into European markets
Substantive support of the Head of Marketing in the development of the expansion strategy to foreign markets
Promotion of factual materials - English-language ebook "Getting started in the European Union"
Define the overarching UVP and USP benefit. Ensure consistency between advertising and landing page
Mapping and problem solving
The key during the migration process is to minimize the losses that can occur when changing a domain. Poorly planned and executed migration can completely "kill" traffic on the new domain. Lack of properly implemented 3XX redirects can result in a significant increase in 404 errors on the new domain. On the other hand, poorly implemented redirects can result in redirect loops or the appearance of 5XX errors. Both 404 errors and those in the 5XX family negatively affect the indexing process. A site can completely disappear from organic search results - it simply won't appear there, because for Google it will be inaccessible (5XX) or removed (404).
Another problem that can arise with a poorly executed migration is loss of visibility. Therefore, it is extremely important (if possible) to map the entire structure of the site, so that every subpage available under the old domain has its counterpart under the new one (the URL does not necessarily have to be the same, but be sure to do an appropriate 301 redirect).
In order to minimize losses due to domain changes during the migration process, we implemented careful planning and control of all its stages, which you can see below:
request
Comment
Migration to a new domain
Preparation of the redirection map
Eliminate (minimize) visibility losses associated with domain changes
Implement the necessary redirections
Eliminate (minimize) loss of site visits
Crawl new site to detect outdated URLs (old domain)
The migration process is a complicated transition from the old to the new service. Therefore, it should be properly planned and meticulously implemented based on the following points:
Verify that each URL has been redirected correctly
Verify that links to the old site have not appeared somewhere on the site
Domains(such situations often occur with contextual linking)
Evolution of the account structure
After auditing our current operations and reviewing the new guidelines prepared by Fullfilio's marketing department, we began activities focused on the following areas:
All of the above resulted in the following results:
We've been working with SEMGURU for nearly a year and a half now, and I can confidently say that it's a partner that really supports our growth. The agency is responsible for both SEO and SEM for Fulfilio - and the results of this cooperation are very tangible. We've managed to outpace our competitors in terms of visibility in organic traffic, and in paid campaigns (Google Ads and Microsoft Ads) we work in constant sparring mode, looking for the best strategic and tactical solutions. For me, SEMGURU is not only a contractor, but first and foremost a substantive partner with whom to discuss marketing on a business level. Thanks to our joint efforts, we generated almost twice as many B2B inquiries, including twice as many leads from foreign markets - which was our key strategic goal for 2024-2025.
Michal Barski
Summary
It is worth noting two important things in the whole above project. First and foremost, such good results do not happen without good cooperation between the client and the agency, thanks to the openness and willingness to act of the entire Fulfilio team we were able to quickly respond to changes and implement improvements. Secondly, the synergy of SEO and SEM activities allows us to quickly respond to phrases with high intent, and the construction of a marketing funnel helps "catch" a potential lead at a much earlier stage
