Bohomoss is a unique brand created by two confident, self-conscious women - Paulina and Jola. The owners with their products support women in finding their self-esteem.
The company has been on the market since 2015 and, as the founders themselves mention, its beginnings were not the easiest. Bohomoss is all about high-quality pajamas, bathrobes, tracksuits and accessories. The company works with many influencers who support the brand in spreading a great idea: "We women - we have the power. And finding the way to ourselves is the most beautiful moment in life and the most important path we can take."
Bohomoss
Women's clothing
SEMO
2022
The company, coming to us, was struggling with the problem of unprofitable campaigns that had been launched so far to promote the brand. The invested money was not bringing the desired results - the activities were not earning money for themselves, let alone for the company. The assumptions of the campaigns were clear - sales growth was to take place while reducing costs. This meant that we had a relatively small budget and a high goal - to reach new potential customers.
The main areas we tackled first were Google Ads campaigns and new and engaged user acquisition. An intermediate goal was also to build a campaign management model that would respond flexibly to changes in target groups.
Metrics of cooperation
- 73,86 %
rejection rate
+ 17,97 %
Users+ 59,18 %
Growthrevenues
+ 32,75 %
conversion rate
1915 %
ROAScampaign
Analysis and definition
of existing problems
We started our analysis by carefully analyzing the data, both in Google Analytics and in the Google Ads panel. We also verified how the tracking codes are implemented, so that we know at each stage of the cooperation whether the data is correct and we do not fall into the GiGo (garbage in - garbage out) effect. After the analysis, we came up with the following conclusions
Analysis of converting phrases showed that a synergy of Google Ads and SEO efforts would be best
SEO CTR% improvements will be needed to generate more traffic from current campaigns.
The user path lacks communication to people who have already been to the site and browsed its offerings.
We have noticed that some elements on product subpages cause limitations in terms of getting traffic from Google Ads and SEO campaigns
SEMO implementation and optimization
For "bohomoss.com," a company specializing in fashion and accessories, we integrated SEO efforts with Google Ads campaigns to maximize results. Here's how we did it:
request
Comment
Correlation of SEO and Google Ads keywords.
We conducted a joint keyword analysis for SEO and Google Ads, selecting those that bring the highest conversions. This allowed us to synchronize on-page content with ads, increasing consistency and relevancy for users.
Using Google Ads data for SEO optimization
We used ad performance data, including the keywords with the highest CTR% and conversions, to optimize the site's content and improve organic rankings.
Remarketing and content tailored to the stages of the purchase path
We set up remarketing campaigns in Google Ads to reach users who visited the site but did not make a purchase. SEO supported these efforts by optimizing content for keywords that meet users' needs at different stages of the decision-making process.
Landing pages optimized for SEO and Google Ads
We created optimized landing pages that were used for both SEO and paid campaigns. This ensured a consistent message and higher conversions from both organic and paid traffic.
Analysis and adaptation
We analyzed the results of both channels on an ongoing basis, making the necessary optimizations. SEO provided long-term ranking effects, while Google Ads brought a rapid increase in traffic and conversions.
Summary
The combination of Google Ads campaigns with SEO in dynamic mode allowed us to achieve satisfactory results in a very short time. This resulted primarily in an increase in conversions and a chance for greater brand recognition. A large impact on the results was due to updating the target group, its regular analysis and optimization. The campaign for Bohomoss only confirmed our belief that Google Ads is an effective marketing tool that allows us to achieve immediate results.
