Fast Learning Pro is a family-owned company made up of trainers and language teachers. They are united by their belief in the human mind and its plasticity. In their opinion, a person is able to assimilate any knowledge in a very short time.
+40%
Net sales growth in the first year of cooperation
szybkanauka.pro
education
Google Ads
2023
Fast Learning Pro is a family-owned company made up of trainers and language teachers. They are united by their belief in the human mind and its plasticity. In their opinion, a person is able to assimilate any knowledge in a very short time. The website szybkanauka.pro makes it possible to purchase any course from the company's offerings and at the same time to access the customer's individual panel, which contains all the courses they have purchased. The site also features a blog, a space for sharing knowledge in the field of rapid learning.
The goals we focused on in our cooperation were to increase sales, increase ROAS and decrease conversion costs.
+ 40 %
after 3 months of cooperation- 27 %
after 3 months of cooperation+ 1750 %
after 3 months of cooperationAnalysis of ongoing activities
We conducted a comprehensive audit of the tools needed to verify the effectiveness of campaigns: Google Tag Manager, Google Analytics 4 and most importantly the configuration of the Google Ads account, this resulted in a list of threads that we wanted to take care of in the coming months of cooperation:
We have improved the configuration of the Google Ads account so that the budget is not "burned" on inadequate ad placements.
We prepared an analysis of key phrases for text campaigns.
We analyzed the Google Analytics 4 account to determine specific purchase personas, as well as multi-channel path analysis to determine how the Google Ads channel can participate in the user path.
We prepared advertising creations in accordance with the brand guidelines as well as the client's shopping personas.
We audited the landing pages to verify any problems with conversions.
We structured the campaign with the goal of fitting it into the brand ecosystem and generating traffic from every part of the marketing funnel.
Campaign implementation and optimization
Google Ads account optimization
In order to deliberately and consciously scale sales in this channel, regular optimization of current campaigns is essential. In this case, we opted for manual campaigns so that once we collected enough data, we could switch to automated rate setting and start scaling the budget.
Summary
Because the client had a clearly defined online course product and a strong educational USP, we were able to base campaigns on a solid business foundation. The unique value proposition - the promise of fast and effective learning - allowed us to create messages that directly hit the needs of the audience. Thanks to the consistency of the message between the ad and the landing page, we worked together with the client to build trust and increase conversions. In turn, the clear structure of the offer enabled us to target and optimize precisely, which translated into a higher return on investment and a better cost of customer acquisition.
