Ronomed is a company that distributes professional medical and rehabilitation equipment. At ronomed.com.pl you can find, among other things, modern and proven medical office equipment, physical therapy apparatuses or regeneration systems.
What sets the company apart is its qualified team, which expertly and reliably supports customers in the process of buying the right equipment. Experts are eager to share their medical expertise on their blog, where they provide tips on using the products available on the site.
RONOMED
Medical equipment
SEO
2020-2025
Ronomed came to us with a problem related to declining sales. In addition, the site, despite its efforts, was not achieving increases in Google search results. Responding to the company's problems, we decided to conduct a thorough analysis of the activities undertaken so far, and then select effective SEO activities to improve the visibility of the site. It is worth noting that our team faced a big challenge, as SEO for the medical industry is not one of the easiest things to do and is associated with considerable limitations.
Metrics of cooperation:
+ 56 %
Inputsfrom
organic channel
+ 30 %
Viewspage
+ 133 %
Keywordsin TOP 3
+ 127 %
Keywordskeywords
in TOP 10
Analysis and definition
of existing problems
The company's ecommerce required a significant amount of work. Among the most important challenges were, first of all, to arrange an out-of-box strategy for organic traffic, to plan implementations in such a way that the site would gain higher rankings as quickly as possible, and, above all, to focus on shopping personas, which in Ronomed's case belong to the B2C and B2B groups.
Analysis of "low hanging fruit" in the form of phrases that are in positions 10 - 15
Arranging the content plan to meet the needs of purchasing personas, belonging to B2B and B2C groups
Plan a linkbuilding strategy and start implementing it
Analyze traffic structure to understand how organic traffic fits into the conversion acquisition system
Tailor the overall effort in terms of best-selling products and lead acquisition
Effects of deployments
We took care of comprehensive SEO positioning. First, we focused on the "low-hanging fruit," i.e., phrases that were close to the TOP 10 and required relatively small expenditures to be in satisfactory positions. We then took steps to increase the CTR level on the positions earned so far. Our SEO efforts also included the creation of content to support the most competitive phrases. As a result, we were able to ensure their positions in the top ten. The implementation of the activities was facilitated by our existing article section. Attractive content optimized for SEO allowed Ronomed to significantly improve its results.
A chosen and consistently executed SEO strategy has led to results growing steadily for more than 3 years, business is healthy and growing, and our strategy is consistently executed, as you can see in the following screen shot:
In working with semguru, we have noticed a difference in their approach to our business. We especially appreciate their deep understanding of the specifics of our business and customization of comprehensive SEO activities. We value the assurance that the budget invested is allocated to specific, measurable activities. We were surprised by their professional attitude and commitment to scaling our business online, treating it with the same priority as ourselves. The quality and effectiveness of our marketing efforts has visibly increased, and every penny spent translates into increased revenue. With semguru, we are confident that we are investing in key elements for the growth of our business.
Michal Nowak
ranomed.com.pl
Summary
By opting for professional SEO efforts, we were able to solve the problems Ronomed was facing. Using an effective SEO strategy, we were able to significantly increase the visibility of phrases in search results. This translated into an increase in the number of B2B inquiries, which is a corem for the business and a major source of income. We are satisfied with the results we have achieved, but we are eager for more. The next few months will see further development and optimization of our operations, which will guarantee the client's continued scaling of business.
