Prestiżowa Kuchnia is a brand under the wings of Nas Troje, a company that has been in existence since 2000. prestizowakuchnia.pl is an online store offering selected kitchen items. The team is made up of industry specialists with many years of experience, who are eager to share their knowledge in published expert articles.
The team is headed by Krystian Wawrzyczek - who has been professionally involved in the kitchen space for more than 25 years. A great advantage of the website itself is the "Articles" section. Here you can find a wealth of knowledge on the technology of kitchen tools, their use and proper care.
Prestigious
Kitchen
Kitchen supplies
SEO
2018 - 2023
The client's goal was to increase brand awareness for general phrases that would guarantee him high rankings in Google searches. This was quite a challenge due to the highly competitive industry. As usual, we took up the gauntlet and relied on solid SEO. Our main focus was to increase sales in the B2C sector, so we decided to implement a long tail strategy.
From the very beginning of our cooperation, we had clear goals. These included, first and foremost, building the top of the funnel and thus greater brand recognition, as well as increasing sales from the organic channel.
Metrics of cooperation:
352 %
Increase inkeywords
in TOP3
+ 361 %
Viewspage
Analysis and definition
of existing problems
We started our activities by conducting a detailed technical analysis of the prestizowakuchnia.pl website, tools and analytics configuration to build a good foundation for further activities. Our main areas of work included:
Optimize the site for keywords with high purchase intent
Optimize site structure
Implement a link acquisition strategy
Building visibility on general phrases
Implementation of optimization on key subpages based on long tail phrases
Mapping and problem solving
Activities
We comprehensively handled the SEO of the client's website. We had an excellent workspace with great potential. A large product base, a section with articles and videos allowed us to use a very long list of keywords in a relatively difficult and very competitive industry. We relied on organic traffic, so all our attention was focused on positioning the website to achieve the highest possible positions in searches. Achieving our goal, required the use of many helpful tools, such as Ahrefs, Google Search Console, Google Analytics, Semrush and Clusteric.
request
Comment
Optimize the site for keywords with high purchase intent
We conducted an in-depth analysis to identify keywords with high conversion potential that reflected the specific products and brands offered by "prestizowakuchnia.co.uk."
Optimize site structure
We ensured that the website has a logical and SEO-friendly URL structure, with proper use of H1, H2 tags, and optimization of meta tags and alt attributes for images
Implement a link acquisition strategy
We looked into acquiring external links from culinary and lifestyle websites to increase the domain's authority in the context of general phrases related to cooking and kitchen equipment
Building visibility on general phrases
Specific phrases with less purchase intent but around the topic helped build greater brand recognition in Google search.
Implementation of optimization on key subpages based on long tail phrases
We also used long tail phrases, which, although they generate less traffic, have a higher purchase intent and can help increase conversions
By combining these two avenues, "prestizowakuchnia.co.uk" was able to increase its visibility in both specific, high-converting queries and a broader range of industry queries, helping to increase organic traffic and improve its position in the exclusive kitchen accessories industry.
The world as it is, everyone sees and knows well. The client is lurked, treated, as if he were the most important in the world, until he becomes a permanent client. Because in the SEO industry being not permanent is - as a rule - meaningless. And then... the permanent Client becomes ordinary and can be forgotten. Let him manage.
Such was our unpleasant experience with many giants in the SEO space, until we came across semgurus.
For a long time we rubbed our eyes in amazement that it is possible to be so well-groomed, that there is a company that really CARES! And that hasn't changed after years of our cooperation. Semguru has a mission and sticks to its word. The customer is important and you have to look after his interests. Everyone promises this, but only a few keep their word. That's why with people like the semguru group, you can, without fear, be associated for a whole, very long time. They live their passion and do not let go. After all, that's the job of a true hero!
Krystian Wawrzyczek
prestizowakuchnia.pl
Summary
Prestigious Kitchen is a site with powerful content capabilities, so it worked well as an SEO space. The spectacular results we achieved only confirmed this. Our client had to wait longer for results than with paid advertising, but good SEO brings long-term results. We continue to see an increase in the number of clicks and the number of keywords in TOP3, which bodes well for the coming months.
