How we increased store revenue by 129.22%
Case study LALABAJ BUTIK
129,22%
Revenue growth
Lalabaj Boutique is a store that every woman who appreciates style and comfort should know. It offers women's clothing from Polish brands. The owners focus first and foremost on quality, which is why the boutique features only high-quality products from domestic manufacturers. Lalabaj Butik is both an online and stationary store. In addition to standard sizes, the company also offers plus-size proposals, and each product is a true rarity, often not seen in mass production.
Lalabajbutik
Fashion and apparel
SEO
2021
Lalabaj Boutique is a store that every woman who appreciates style and comfort should know. It offers women's clothing from Polish brands. The owners focus first and foremost on quality, which is why the boutique features only high-quality products from domestic manufacturers. Lalabaj Butik is both an online and stationary store. In addition to standard sizes, the company also offers plus-size proposals, and each product is a true rarity, often not seen in mass production.
As part of the cooperation goals, we focused on several key elements from the client's perspective. These were primarily revenue growth, conversion rate within the organic channel, and growth in the number of users on the site.
+ 68,15 %
Number ofusers
+8,37%
conversion rate
+ 80,51 %
Conversions+ 129,22 %
RevenueAnalysis and definition
of existing problems
The cooperation with Semguru began in June 2023, and very quickly it became clear that the number of areas we have to support is quite large.
After a thorough audit, we diagnosed developmental areas, which included:
The organic channel was on a downward trend, thus requiring the development of a strategy to reverse the trend
Campaigns generated rising costs with unsatisfactory business results
The need to increase the efficiency of sales on external platforms
Need to increase profitability of marketing channels to achieve threshold effect
Implementation and deployment of marketing automation scenarios
Support in building a strategy to enter international markets
Advice on returns, service development and analysis of customer expectations
Mapping and problem solving
Activities
For "lalabajbutik", our efforts were aimed at a steady increase in organic traffic and sales. To get there, we focused on the following areas:
request
Comment
Acquire links from industry blogs and sites
By creating valuable content, such as guest articles and shopping guides, we have gained backlinks from reputable industry sites, which has improved search engine rankings and increased the authority of "lalabajbutik."
High-quality industry directories
We have included the store in prestigious e-commerce directories that are well rated by search engines, which has helped improve SEO and made it easier for customers to find "lalabajbutik"
Monitoring and analysis of link profile:
We regularly monitored the backlink profile using SEO analysis tools, which allowed us to optimize our strategy and identify the most valuable link sources.
Client site audit and competitive analysis
We conducted a very thorough analysis of the client's site and competitors.
Development and implementation of SEO strategy
Based on the results, we implemented an appropriate link building strategy for higher ranking, increased traffic and website conversions. Link building is one of the components of positioning. It involves acquiring external links (on other sites, thematically related to the company), leading to a specific website, in this case to lalabajbutik.pl. This results in an increase in traffic to the site and greater brand recognition, and also has a positive impact on the achieved positions in Google. Of great importance in the developed strategy was the publication of strong links, which after time brought due long-term effects. In addition, we optimized the site as much as the engine of the Sky Shop platform allowed us.
Summary
Activities for Lalabaj Boutique are a great example of low budget SEO. With a small financial outlay, we were able to achieve satisfactory results. As you can see, effectively carried out marketing activities are able to guarantee success not only for large companies, but also for smaller businesses. Both we and the client have noticed clear changes. This is further proof that well-planned and backed by link builidng analysis is able to improve conversion and website traffic. The significant limitations of working on an off-the-shelf platform did not stop us from working effectively. Despite the difficulties, optimizing the site for usability, allowed us to create a far more user-friendly site.
