FONDU Furniture is a company that takes a liking to original design. The furniture sold in the store surprises, inspires and allows you to create a unique space.
106%
sales growth in the furniture industry
FONDU Furniture is a company that takes a liking to original design. The furniture sold in the store surprises, inspires and allows you to create a unique space.
Fondu Design
Furniture
SEMO
2022 - 2023
We carried out the project for FONDU Furniture together with Premium Consulting - a company that provides consulting services in the field of marketing, image and brand strategy. The specialists handled the client's marketing strategy holistically, and with our support, we were able to implement campaigns that addressed key challenges.
Based on an in-depth analysis of the client's website and its position in searches, we developed a Google Ads campaign. We created text ads with the most relevant keywords in mind.
We also implemented a Facebook Ads campaign. Thanks to paid ads, we were able to reach a new customer. When creating the campaign, we decided on a prospecting strategy. It is characterized by a low cost per click while optimizing for the lowest possible cost of adding to the shopping cart.
+106%
Growthsales
+50%
Growthtransactions
+1480%
ROAScampaigns
Analysis and definition
of existing problems
Fondu is a mature organization with a clarified marketing strategy. Such projects are very demanding, so our team had to focus as much as possible on adapting strategic assumptions in campaigns in paid channels.
Analysis of business objectives and marketing strategy
Implementation of Google Analytics 4 with macro and micro goals
Prepare a budget estimate for the campaign
Plan and implement Google Ads account structure
Create advertising creations in accordance with the marketing strategy
Constant optimization of campaigns and verification of compliance with established KSI for campaigns
Effects of implementation
Strategic approach to the project
We conducted a detailed analysis of the "Fondu" company's business goals, which allowed us to precisely define the target audience and select optimal keywords. We organized the campaign into a clear structure with tailored ad groups and constructed compelling advertising content aimed at maximizing conversions. Budgets were set based on expected ROI, and bidding strategies were optimized to meet campaign goals, while implementing continuous monitoring and A/B testing for performance improvement. We also introduced a remarketing strategy to re-engage users who had previously expressed interest in "Fond" products.
Google Ads campaigns
In designing the Google Ads account architecture for the "Fondu" company, we began with a thorough understanding of its business goals and the behavioral aspects of its target audience. We then created a hierarchical account structure, segregating campaigns and ad groups to reflect the different product and service lines offered by the company. Each ad group was equipped with carefully selected keywords and dedicated ad content to increase the relevance and effectiveness of the ads. In addition, we implemented advanced bidding and conversion tracking strategies to facilitate continuous optimization and ensure maximum campaign performance.
Facebook Ads Campaigns
When preparing the strategy for the "Fondu" company's Social Ads service, we focused on understanding the specific social aspects of the targeted customer segments. We developed segmented advertising campaigns on social platforms that reflected users' interests and behaviors, which allowed for precise targeting. For each campaign, we created engaging content and ad creatives that were tested and optimized in real time to increase interactions and conversions. We also implemented detailed performance tracking and advanced retargeting techniques to increase ROI and strengthen the "Fondu" brand's social media presence.
Summary
The project for FONDU Furniture proves that every two companies is not one. Working with Premium Consulting provided us with a spectrum of possibilities. The industry specialists comprehensively handled the marketing strategy for the client, in turn we undertook specific SEO activities to support the resulting assumptions. We received a complete set of information along with data on the brand's positioning in the industry, which we were able to use to develop maximally effective paid online campaigns.
